If you are considering selling your property, we will meet at the property to discuss your goals and determine the best time to sell based on your personal needs and buyer activity.

We will then prepare a Comparable Market Analysis, which will state a property value or value range, as well as a Marketing Proposal detailing our commitment to prepare and promote the property.

Establishing a value for a property and pricing a property for the market are two different endeavors.

We provide extremely detailed and comprehensive market information to arrive at a value or value range for the property. Then, depending on current market conditions — including days on market, competitive inventory, and buyer activity — we will recommend a list price that positions the property to achieve the determined value or greater.

For most properties, it is typical to price just below the established value. Pricing below market is a widely used technique to incite multiple offers, which can drive up the final sale price.

Luxury properties on the peninsula often sell “off market” or “off MLS.” From 2021-2025, the average of off-market sales in Atherton is 23%; in Menlo Park 19%; in Portola Valley 11%; and in Woodside 16%.

There are various reasons for a seller to consider selling off market. Privacy is usually the main motivation. Sellers can also test their price before broadcasting it on the MLS. Properties sold off market are typically priced at or above the actual desired sale price.

Typically, before exposing the property to buyers, we will recommend preparing the property with enhancements and staging to maximize buyer interest and present a turnkey home. Most of our mid-peninsula buyers prefer to move in without the disruption of a remodel. These buyers will pay more for the convenience of a move-in-ready property.

As part of our marketing proposal, we will prepare an outline of recommended enhancements with a cost estimate and anticipated return on investment.

We have a network of trusted professionals including licensed general contractors, designers, landscapers, painters, and stagers.

In today’s market, where you’re competing against newly built and fully renovated homes, presenting your property in pristine condition with furnishings that appeal to modern buyers can make the difference between a listing that lingers and one that sells quickly and for a premium price.

Staging transforms how buyers perceive your home — and we believe in it so much that we will partner with you in this investment.

For sellers seeking full exposure on the MLS, we employ a comprehensive print and online advertising strategy.

Print advertising includes placement in the Daily Post, Almanac, and PUNCH Magazine — publications that reach serious local buyers. For luxury homes, we also consider the advantages of print placements in the Wall Street Journal, New York Times, and LA Times, as well as select magazines distributed at luxury hotels.

Online advertising can include top news publications listed above as well as Mansion Global, Barrons, Financial Times, and the James Edition.

We also amplify your property’s exposure by strategically advertising it across leading social media platforms, such as Instagram and Facebook.

Once entered on the MLS, your property is syndicated across major real estate platforms like Zillow, Redfin, Realtor.com, and every property website that syndicates to our MLS. The property will also be featured on the powerful Sotheby’s national and international website and their global syndicates that are perused by the most qualified buyers.

For sellers seeking limited exposure or an off-market sale, we will alert our Sotheby’s elite agents as well as member agents of the multi-brokerage Top Agent Network (TAN) and contact individuals in our personal network of local agents.